Monarch Heating & Cooling
UI/UX - Web Design
Monarch is an HVAC client based in Montana. As part of their new client signup at BxB Media, Monarch requested a new website design. Monarch catered to some higher end clientele and was looking for a design that stood out and amplified their brand. The client, a veteran himself, requested look and feel to be gender neutral, with a slight emphasis on American pride. The goal of their site:
A unique site design catered slightly toward a higher income bracket through incorporating modern design house imagery.
Emphasize Montana in their site design.
Veteran owned American company.
Use of Black, white, blue, and red.
Header
Using brand guidelines and BxB’S best practices for web design I created a bold, streamlined header to grab customer’s attention to Monarch’s goal: scheduling services. I wanted the site to feel a bit like a journey, that the client was in a home in the natural landscape in Montana. I started in the banner with a mountain peak in Montana, with a vector treeline that emerges on scroll animation.
Visual Design
Gathering inspiration for Monarch included imagery of wooded contemporary houses, nature images of Montana, veteran and male imagery in a wooded interior setting. I used their Buck brandmark as a design element to reinforce branding. I played with blending sections and organic section separators to push a more naturalistic feel.
Web Design
Following BxB company guidelines and formatting for user experience and SEO best practices I constructed two prototypes for Monarch. I worked closely with both the in-house marketing coach and developers to ensure client satisfaction.
One prototype example